The feelings that accompany the color of the most diverse brands in 2023 are the joy of life, the connection with nature, the pursuit of a common sense, and the prospect of new discoveries.
It has become the norm for many paint brands and color scheme reference companies to announce their predictions for the coming year every year.
The world will embrace these shapes as new standards for design, decoration, and clothing because they convey the feelings and experiences required to overcome obstacles.
How is the color of the year chosen?
The color of the year was not chosen at random. Companies conduct surveys about global trends, usually under the direction of designers and behavioral specialists who keep a close eye on global events throughout the year.
The topics discussed to determine the color of the year vary from company to company, but they all focus on issues under discussion internationally. They serve as the basis for choosing a color.
Color of the year 2023: bet on the main brands
Color of the year 2023 Pantone – WGSN
In order to bridge the gap between the physical world and the virtual world, WGSN decided to choose the hue Digital Lavander for 2023. It’s a soothing, relaxing, and serene shade of purple. Despite the challenging conditions, stability and calmness are expressed through color, according to WGSN.
The color Digital Lavender provides a mental “cleansing” while also reflecting the day’s focus on wellness and self-care. Color also supports gender inclusivity, which is one of the most controversial topics in today’s society.
Pantone Color of the Year 2023 – Sherwin Willians
Meu Caminho SW 9081, Warm pink neutral toneIt was chosen by the company as the color of the year 2023. It is said to stimulate new horizons and discoveries.
Anyone looking for a calm, relaxing, and welcoming indoor-outdoor design will find color a natural choice.