Project: GAGGENAU & NEXT125 EXPERIENCE STORE
Architects: HDC Design
location: 99 Duhui Road, Wuhu District, Chengdu, China
Area: 2,938 SF
general: 2021
photos by: Chuan He
GAGGENAU & NEXT125 Experience Store by HDC Design
After centuries of evolution, the kitchen has become the center of the home and family of human beings, both literally and figuratively.
GAGGENAU is the leading manufacturer of kitchen appliances. SCHULLER NEXT125 is synonymous with premium custom kitchen cabinetry. These two German brands are in the Mutt exhibition hall. Every detail shows the texture to the extreme, with the most sophisticated craft, all come from the recognition and pursuit of beautiful things, and to provide the highest quality home appliance brand.
As a display area for residential homes, we have always believed that GAGGENAU not only endows the product with innovative appearance and superior quality, but also has a hidden display through daily operation, which fully meets Asian cooking habits. Therefore, the key point of space design should not continue to follow the strict appearance of craft, but to integrate into life, and obtain more humane care.
The exhibition hall will offer free attendance in a white soaring space featuring a huge white dome of precise proportions and a private landscaped garden.
Even some Michelin-starred chefs are loyal fans of GAGGENAU. Personalization makes people happy. The screen under the white light allows the kitchen imagination to customize its own professional home kitchen space according to the size of the kitchen and the different sizes of each corner.
The idea of cooking with nature and seasonal foods gradually gains a foundation and the essence of GAGGENAU kitchen appliances and SCHULLER NEXT125 kitchen cabinets is experienced more realistically.
The transformation process from a showroom feel to a real sense of sales is achieved through human guidance. Therefore, the value of using the exhibits is fully reflected in the display and experience process, so that customers can personally perceive and experience the products, establish communication, and finally integrate comfort, art and taste into daily life, making every detail of life become a kind of fun.
Project description and images provided by ZZ Media
